Characteristics

Human Factors-based design can be best applied as a design method in connection with the design of all types of products and technologies in which elements such as user-friendliness, intuitiveness and transparency are highly prioritised, e.g. for safety and efficiency reasons or commercial aims.

Human Factors-based design, combined with user-driven innovation at an early point in the development process, can provide important information on users' needs, including users' unconscious needs.

At its core, Human Factors-based design is:

• Safe to use
• Efficient to use
• Easy to use
• Intuitive
• Transparent
• User-oriented.

User in focus
Human Factors-based design places the user in focus, incorporating and placing emphasis on:

• The user's thought and decision-making processes
• The user's attitudes and emotions
• The user's motivation and intentions
• The user's experiences
• The user's unconscious needs
• The context of usage
• The usage situation
• Safety and risk of faulty use.